How MindInventory assisted in retaining performance and efficiency of a business inspirational personality-led website

Simon Sinek

The Brief

  • Simon Sinek - a renowned English-born American author and inspirational speaker, runs a leadership learning and development company. His website intends to teach skills and ideas that help people advance in the world. The Optimism Company is a business inspirational personality-led website that offers users live online classes, keynotes & workshops, books, podcasts, and more. In this case study, we will explore how we assisted Simon Sinek's team with their website's enhancement.
journey option
group learning

The Challenge

  • Simon Sinek required The Optimism Company's website to not only stay current with industry trends but also engage users effectively. This is when MindInventory stepped in offering dedicated website support and maintenance services to keep the website updated, user-friendly, and aligned with the evolving needs of both the business and its audience.
  • Developing a platform that allowed users to access personalized guidance and support, tailored to their unique needs, posed a complex and trivial task.
speaker and learner

The Solution

  • MindInventory implemented a comprehensive set of solutions to not only maintain but elevate the website's efficiency and user engagement. Here is how MindInventory provided an on-demand updation of functionalities and webpages, ensuring the website's impactful online presence:

Optimizing the website accessibility and performance

To gain an impactful online presence, MindInventory worked on adding new on-demand web pages and website functionalities that can provide more value to the target audience.

Integration of the latest offers and discount coupons

To increase customer loyalty and conversion, our development team helped in integrating discount coupons and the latest offers on their website, which can be created with specific validity.


One aspect of the challenge they faced was low user engagement. To tackle it, we created an interactive game (called Jeopardy) between chapters to keep users engaged and involved in the process.

Hubspot integration

To provide seamless user support, we integrated Hubspot services that ease receiving the course, event, and other business-related inquiries along with automation of newsletter sending.

Integration of paid subscriptions function

For better course management, we integrated paid subscription functionality, allowing the team to manage the course and user access to these courses.

Analytics Setup

Our team migrated Google Analytics 3 (GA3) to the latest version (GA4) for benefits like better privacy controls, data structuring, data visualization, reports, and more.

The Impact

  • In our nearly two-year partnership, Simon Sinek's website has achieved significant outcomes. Here are some of the results:

Increase in subscriptions


Increase in gross sales


Increase in total orders

gift card
simonsinek website screen
dashboard page